TackleDirect Celebrates 20 Years as World’s Premier Fishing Outfitter
16.03.2021 31 0 adgoal

TackleDirect Celebrates 20 Years as World’s Premier Fishing Outfitter

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TackleDirect®, World’s Premier Fishing Outfitter, announced today they are celebrating their 20 year anniversary. "We were an internet start-up, long before internet start-ups were cool," said CEO, Patrick Gill. "Actually, in the fishing tackle industry, even mentioning the internet was very uncool at that time and many people and brands initially turned us down."

The Gill Family had long operated a marina in Ocean City, New Jersey when son, Patrick, then a university student, brainstormed with his father the idea of creating an online catalog that sold fishing equipment. Working with limited heat in a tiny bait and tackle shop over the water at the marina, Patrick and their first employee, Wayne Nicholson, built the first version of TackleDirect.com over winter break from college. It was 1997, and almost 20 years later, TackleDirect now boasts over 60,000 products from more than 600 manufacturers shipping to over 200 countries internationally.


"While our business growth has been impressive, we are most proud of being a family owned and operated business with over 60 full time employees, many with growing families of their own. We attribute our success to exceptional employees, loyal customers and long-term relationships with our suppliers," said Gill.


TackleDirect is celebrating the 20 year anniversary with private and public sales. Starting today and running through November 16, 2017, their bi-annual Clearance Canyon retail store sale is being offered for the first time at TackleDirect.com.

TackleDirect Loyalty Reward account holders have received invitations to access this private sale. TackleDirect.com is also running a public sale featuring 20% off all TackleDirect brand gear, including their Platinum and Silver series rods, tools, apparel and accessories.

About TackleDirect
TackleDirect is part of the eCommerce Outdoors network of specialty stores and is headquartered in Egg Harbor Twp., NJ. eCommerce Outdoors is a direct marketing company and multi-channel specialty retailer that operates two physical retail store locations in Southern New Jersey and seven online stores that sell outdoor products to consumers throughout the USA and the globe. Their first eCommerce store, World’s Premier Fishing Outfitter, began in 1997 and is a growing leader in the online sporting goods category.


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