Italian Yoox Launches Its Own Clothing Brand 8 By Yoox Powered By Big Data
10.03.2021 39 0 adgoal

Italian Yoox Launches Its Own Clothing Brand 8 By Yoox Powered By Big Data

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From today, a collection of clothes of the company's own brand by 8 By Yoox, formed on the basis of Big Data analysis, is available for ordering on the Yoox online platform, the Russian press office of the platform reports. In the meantime, there is no need to know about it. ”

New brand designers study the latest trends and information from social media and online publications, as well as the choice of yoox.com buyers and their feedback. This approach allows you to take into account all factors: from cut and color palette to sleeve length, heel height and pricing policy.

“We have always strived to analyze the boundary between man and machine, Yoox has been doing this since 1999. Today we are finally combining the work of artificial intelligence with the talent of our design team, ”says Federico Marchetti, founder of Yoox online store.

The women's and men's collections for the fall-winter 18/19 season are now available on the site, the winter collection will be on sale in January 2019.

The seasonal collection includes basic items: T-shirts, dresses, trousers and sweaters, as well as casual outerwear made of cashmere and wool, shoes and bags made of genuine leather.


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